YouTube videos showing you how to change the oil yourself.

The maintenance schedule for a 2016 Chevy Impala.

And if you scroll lower on the search engine results pages you will find results for: The ad will likely be different for you depending upon your location and the information that Google has about you.

You are trying to do this work in the near futureīelow is a screenshot that will show you an example of an ad that Google might show when you make this search:.

The reason behind Google’s investment in search is that they learn about their users and are able to serve them highly relevant ads.įor example, if you search for “change oil 2016 Chevy Impala,” Google learns the following information about you: However, Google is able to provide users with its many free services by selling ads that are directed at users while they are searching. What is Pay-Per-Click?Īs you may already know, Google is a search engine.

Google is the top paid search advertiser, owning 73 percent of the market. Did you know that Google made over 134.81 Billion dollars from its advertising? The majority of that nearly 135 Billion was from PPC. However, the internet and search engines like Google, Bing, and Yahoo changed everything with pay-per-click or PPC advertising. While it all sounds effective, it is only somewhat more effective than standing on a street corner with a megaphone yelling at people to buy your wares.

But more than that they spend thousands of hours annually analyzing their customer base in order to meet their wants and needs. Before the internet, all you had to do was get your name out so that people would buy your product or service.Ĭompanies spend billions of dollars on traditional advertising a year. There have been many technological advances in advertising including TV ads and moving billboards but none of them changed advertising the way that the internet did. Before the internet, advertising simply combined pretty pictures with catchy headlines.

Pay per click advertising google